Image

By design NOT by accident

I have been reading this book by Clive Chajet and Tom Shachtman. Dr. Venkata Majeti was kind enough to let me have it and I have been enjoying the book very much.

There is always a question I am asked - can we live our life by design and not by default.
I have been reading this book that shows us how we can shape corporate image by design. A company’s image is indeed a vital corporate asset and can make all the difference in a competitive marketplace. We live in a world full of business images. McDonalds, Apple, IBM, Dell, Singapore Airlines.

A Company’s image is what is perceived by its various audiences. A Company’s identity is what it chooses to shape those perceptions. One learning point from the book – corporate images must reflect reality not distort reality, if they are to positively impact its audiences.

I am sure we can shape our life but that is always going to be the reult of our actions, what we chhose to DO.